
About
We make brands scroll-stopping, conversation-starting and hard to ignore.
That’s What A Creative.
Ritesh Narang is an award-winning Creative Director and Founder of What A Creative, with over 15 years of experience in advertising, branding, and visual storytelling. Throughout his career, he has crafted impactful campaigns and built compelling brand narratives for some of India’s most respected national and international brands.
His diverse portfolio spans categories including automobile, consumer electronics, FMCG, lifestyle, and alco-bev, with work for brands such as Maruti Suzuki, Hyundai, Honda Motorcycle & Scooter India, Voltas, Gas-O-Fast, Parle Products, Magic Moments Vodka, Royal Ranthambore Whisky, and Canon.
Over the years, Ritesh has worked with globally acclaimed advertising agencies including Publicis Groupe, Innocean Worldwide, ADK Fortune, and Hakuhodo, leading integrated campaigns, brand identity systems, digital storytelling, and strategic creative solutions.
Recognised with multiple domestic and international awards for creative excellence, Ritesh is known for blending sharp consumer insight with design thinking and culturally relevant storytelling. As the founder of What A Creative, he continues to shape distinctive brand experiences through bold ideas, innovative thinking, and culture-driven creativity.


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